MLS & Associations

Overcoming real estate ‘politics’ to form a regional MLS

7 associations form Southern Missouri Regional MLS

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It happens all the time in real estate. The appraised value of a listing doesn't match the accepted offer and the deal falls through. But one lost deal helped catalyze something relatively rare in the industry: the merger of several multiple listing services. The listing was in a "gray" area between two MLSs. The appraiser used comps from only one of them. When confronted by one of the Realtors involved in the transaction, the appraiser said he wasn't willing to pay two MLS fees to gain access to the other comps. Jessica Hickok That "blowup," back in 2011, eventually led to the merger of seven MLSs and the formation of the third-largest MLS in Missouri, according to Jessica Hickok, today the general manager of the Southern Missouri Regional MLS, known as SOMO. Hickok is also CEO of the Greater Springfield Board of Realtors. The Realtor in that 2011 deal was a board member of the Springfield association and brought up the issue during a closed board meeting. "Then we rea...