Brokerage

Study shows wide variation in agent productivity

Nearly 4 in 10 MLS members did not close a single deal in the first half of 2014

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When considering how to realistically gauge agent adoption of a product, industry organizations would be wise to consider the wide variations in productivity among their members, according to a study by real estate consulting firm WAV Group. The study surveyed about 150 multiple listing services representing nearly 335,000 Realtors. National Association of Realtors subsidiary Realtors Property Resource paid for the study, but RPR data was not included in the analysis. Non-Realtor subscribers were not included in the study. The MLSs had both Realtor and non-Realtor members, but most had few non-Realtor members, WAV Group said. The study found that, between January and June 2014, nearly 1 in 4 subscribers did not close any transactions. Half closed between one and 10 transactions. Source: 2014 WAV Group Realtor Productivity Study In that same six-month period, 43 percent of subscribers had no listings in the MLS, and 47 percent had between one and 10 listings. The listing...