MLS & Associations

CoreLogic buys the technology that powers its MLS mobile app from DoApp

More than 60 MLSs with 500,000-plus members use GoMLS

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Real estate tech and data firm CoreLogic has acquired the technology behind its mobile multiple listing service app, GoMLS, from mobile tech company DoApp Inc.

Terms of the deal, which closed on Oct. 31, were not disclosed. Seven of DoApp’s 17 employees, including David Borrillo, DoApp’s former chief operations officer, have joined CoreLogic,. Borrillo is now CoreLogic’s vice president of mobile innovation.

CoreLogic and Rochester, Minnesota-based DoApp had worked together on CoreLogic’s GoMLS app for the past three years. DoApp’s mobile real estate platform was the foundation for the app, according to DoApp CEO Wade Beavers.

“The acquisition of the mobile real estate platform by CoreLogic … is really game changing for the clients they serve.” Beavers said in a statement. “We knew this was a perfect fit and more importantly it accelerates the integration process that was already underway with them.”

More than 60 MLSs representing over 500,000 real estate professionals use GoMLS and the app has been downloaded by real estate pros and their clients more than 400,000 times, according to CoreLogic. GoMLS is compatible with any MLS platform.

“We’re thrilled with the success of GoMLS and that the GoMLS development team has transitioned to CoreLogic,” said Chris Bennett, general manager of real estate solutions for CoreLogic, in a statement.

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“CoreLogic has ambitious goals for mobility and plans to deploy a variety of new features to our GoMLS clients.”

GoMLS allows agents to access their MLS to see in-depth, real-time listing and property data, agent-only listing information, MLS saved searches and contacts, photos, and optional Realist property tax information on iPhone, iPad and Android devices. Agents can also edit listings.

The app’s “Home Assist” feature, added last year, lets agents chat and share listings with clients in a running thread and see clients’ favorite homes, notes and search activity. Agents can invite their clients — via email, text messaging, Facebook or Twitter — to download an agent-branded consumer version of the app to stay in touch.

Screen shot of GoMLS 2.0 app with Home Assist

Screen shot of GoMLS 2.0 app with Home Assist

CoreLogic’s plans for GoMLS include expanding Home Assist to sync with the company’s Matrix portal, public record searching, and increased support for map layers such as parcel boundaries and hazards, Bennett said.

Before the acquisition, DoApp also served many MLSs — such as San Diego-based Sandicor; Lisle, Illinois-based Midwest Real Estate Data LLC (MRED); and Georgia MLS — independently of CoreLogic via DoApp’s iKenex mobile app. Those MLSs will now be CoreLogic clients, Beavers said.

DoApp, founded in 2008, continues to exist as a separate company. The company is the largest provider of mobile apps for newspaper, broadcast and radio publishers serving over 140 markets and will be extending its publishing reach into other verticals, Beavers said.

DoApp is also releasing a self-publishing tool called Readful that will simplify content creation, discovery and promotion with mobile devices, the company said.

Editor’s note: This story has been updated with an additional comment from CoreLogic’s Chris Bennett.