Technology

‘Holistic’ solution aimed at slashing cost of marketing multifamily real estate

UrbanForm offers property website along with kiosk and tablet apps

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To promote multifamily properties or housing developments, builders, real estate brokers and property managers often shell out quite a bit of cash for marketing solutions that run on multiple platforms. UrbanForm has wrapped software for those platforms into one holistic white-label product that can save such firms quite a bit of money, according to CEO Adam Artman. The product features a comprehensive property website along with tablet and kiosk apps that firms can deploy at sales centers. Each of those supports photo galleries, virtual tours, 3-D renderings, videos, sections showing unit availability and 3-D floor plans, Walk Scores, social media integration, augmented reality and analytics. “To sell a single house, it doesn’t make sense," Artman said of UrbanForm's product. "But to sell a community, it does." The basic product costs $500 a year per property, plus a setup fee of $3,000. For additional fees, UrbanForm will also create content that can po...