To promote multifamily properties or housing developments, builders, real estate brokers and property managers often shell out quite a bit of cash for marketing solutions that run on multiple platforms.

UrbanForm has wrapped software for those platforms into one holistic white-label product that can save such firms quite a bit of money, according to CEO Adam Artman.

The product features a comprehensive property website along with tablet and kiosk apps that firms can deploy at sales centers.

Each of those supports photo galleries, virtual tours, 3-D renderings, videos, sections showing unit availability and 3-D floor plans, Walk Scores, social media integration, augmented reality and analytics.

“To sell a single house, it doesn’t make sense,” Artman said of UrbanForm’s product. “But to sell a community, it does.”

The basic product costs $500 a year per property, plus a setup fee of $3,000. For additional fees, UrbanForm will also create content that can populate its website product and apps, such as virtual tours, 3-D renderings and videos.


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