Technology

Zillow execs write tell-all book — about real estate

'Zillow Talk' aimed at helping buyers and sellers make smarter decisions

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Zillow’s got a lot more to offer buyers and sellers than just Zestimates, according to a new 288-page book that offers insights into ways to use the information served up by the site to make smarter decisions.

The authors of “Zillow Talk: The New Rules of Real Estate” should know their way around Zillow — they’re company CEO Spencer Rascoff and the portal’s chief economist, Stan Humphries.

The book, which comes out Jan. 27, taps housing data compiled by the company’s analytics division in more than 450 local markets down to the ZIP code level to “uncover game-changing trends, bust some common myths and ultimately offer new insights to help people make smarter decisions,” Rascoff said in a statement.

Topics covered by the book include:

  • Should you buy the worst home in the best neighborhood?
  • How can you find an affordable home in a great school district?
  • When it comes to resale value, is it better to remodel your kitchen or bathroom?
  • How can you spot the next hot neighborhood?
  • Why will a house on Elm Court sell for more than one on Elm Street?
  • Is it better to live near a Starbucks or a Dunkin’ Donuts?
  • When does an adjustable-rate mortgage make financial sense?

Business publication Business Insider has named “Zillow Talk” one of the 15 Best Business Books Coming Out in 2015.