Mark McLaughlin: ‘We drive the business every day to meet our vision’

Pacific Union International implements 5-year, 6-point plan

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Mark McLaughlin is CEO of San Francisco-based brokerage Pacific Union International. Are you optimistic about 2015? Yes, optimistic. We will drive lift (increase) in both units (10 percent) and average sales price (5-7 percent) in 2015. The units will come mainly from 50 percent market share and 50 percent from the market. The economy? The San Francisco Bay Area economy is very healthy. Job growth is substantial, and the jobs are very desirable. Four western counties are essentially at full employment (less than 5 percent unemployment). The average technology sector job ($150,000) has an average wage of two times the region average ($75,000), and the job market continues to grow. The housing market? As a result of the Bay Area economy, our housing market is very strong. There are four drivers of demand: 1) Job growth -- there are more well-paying jobs. 2) Population growth. 3) It's a very desirable place to live. 4) We have limited, if any, land for development...