Marketing

Kelly Mitchell: ‘I start conversations and inspire others to get the hell out of their own way’

Wine, women, entrepreneurs and Guy Kawasaki

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Age: 54 Years in real estate: 12 (I stopped selling in 2014) Job title: Creator and founder, Caffeinator Media: Agent Caffeine and BreveTV Location: Marin County, California Hours per week spent on social media: 8-12 Social media accounts: I'm on Twitter as @KellyMitchell, @BreveTVs and @AgentCaff. I have a private Facebook group, and then Google Plus, LinkedIn and Instagram. Target demographic: Men and women ages 25 to 55 Average number of posts per day: 5 to 7 per account, depending on the channel Which social channels do you work the most? Twitter, Google Plus, Instagram, Facebook and LinkedIn, in that order. How many friends, likes and followers do you have? My personal account on Twitter is close to 70,000 followers. I have 3,800-plus Facebook friends — but what’s in a number? It's the connections you make that truly matter, the people you help, the aha moments you provide. That’s where the magic is. Does that number matter to y...