MLS & Associations

Growing number of MLSs helping members track listing performance

ListTrac monitoring listing views, leads and shares on Metrolist's REcolorado.com

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

The 16,000 members of Colorado's largest multiple listing service, Metrolist, can now track their listing performance on the MLS's public website through a dashboard from real estate software startup Vendigi. Vendigi launched its free listing activity monitoring platform, ListTrac, in June. Since then, several MLSs have signed up for the platform, including San Diego’s Sandicor, the San Francisco Association of Realtors MLS, Georgia MLS, Greater Alabama MLS, and the Greater El Paso Association of Realtors MLS. Denver-area MLS Metrolist is the latest to sign up for ListTrac, whose tagline is "Google Analytics for Your Listings." The startup's goal is to track listing activity on agent and broker Internet data exchange (IDX) sites, MLS public-facing sites and third-party portals. For now, ListTrac will monitor Metrolist's 11,000-plus listings on its public site, REcolorado.com. The MLS plans to add a separate tool in 2015 that will offer metrics from agent and broker IDX s...