MLS & Associations

125 MLSs now sending listings directly to Trulia

Zillow plans to combine both portals' listings into single database after acquisition

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Trulia, the nation's second most popular real estate listing portal, has signed direct feed agreements with 125 multiple listing services, 69 of them in 2014. The agreements are a sign that MLSs are increasingly comfortable sending listings directly to third-party portals rather than through listing syndicator ListHub. Zillow, the nation's top real estate portal, has said it has signed direct feed agreements with dozens of MLSs and yesterday announced an imminent deal with one of the nation's largest MLSs -- in time for the upcoming expiration of the portal's agreement with ListHub. Zillow is set to acquire Trulia shortly, and when it does Zillow CEO Spencer Rascoff has said the company plans to combine the portals' listings into one database. Whether the companies' agreements with MLSs allow this remains to be seen. MLSs who participate in Trulia's direct feed program, Trulia Data Connect, ensure that their listings are accurate and updated on the portal about every eight ...