Technology

Simon Ru: ‘Why is the real estate industry still the same as it was in the ’90s?’

Agent ratings, biggest fears and what puzzles Ru the most about real estate

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Simon Ru is the CEO at UpNest. Describe what you do in one sentence: Disrupting the real estate industry. Age: 36 Degree, school: University of California at Berkeley for both undergrad and MBA Location: Burlingame, California Social media: LinkedIn Simon Ru with his son.   What's your favorite activity outside of work and why? Spending time with my two kids and wife; the little ones are super fun to be around. What's your favorite classic piece of literature and why? "Walden," by Henry David Thoreau. It reminds me to focus on simple things in life. Are you the first entrepreneur in your family? Yes. How'd you come up with the idea for your startup? My wife and I were walking around our neighborhood and we saw a "for sale" sign, and one thing led to another, and the concept of our startup was born. Describe a time when you felt particularly insecure about the future of your company. How did you bounce back? We didn't get too m...