Facebook brings more order to ‘for sale’ groups

Online communities frequented by real estate agents get new features

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Facebook is rolling out new features that bring more order to Facebook groups where people commonly buy and sell items. Members of "for sale" groups -- which can be frequented or even overseen by real estate agents -- can now choose a "sell" feature that lets users add a description of an item, include a price, and set a pickup or delivery location. The new features also let sellers mark items as available or sold and see a catalogue of items previously sold. People posting things for sale in most "for sale" groups today have to jam all information on a listing into a description and manually comment beneath a post to indicate when an item has sold. The latest features appear designed to remove some of this difficulty. Many real estate agents are active participants in Facebook groups, which they can use to establish themselves as neighborhood experts, get the scoop on unlisted housing inventory or market their own listings among other things. Facebook has a...