Brokerage

Where brokerages fail their agents [Special Report]

Survey reveals real estate agents are fed up with favoritism, hungry for mentoring
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Real estate brokerages can't be all things to all agents, and many of the things that agents value the most cost considerable time and expense to provide. So brokerages come in many shapes, sizes and flavors -- tailored to meeting the varied wants and needs of individual agents. Not all agents want the same things -- some might have no need for an office, preferring to stay mobile and using their home, their car or a cafe as their base of operations. Agents who are just starting out might be willing to pay extra for leads, training and mentoring that can start them down a road that leads to more referral and repeat business. But an Inman survey of brokers and agents suggests that regardless of where they choose to put their resources, many companies are failing agents in ways that are almost certain to be hurting everyone's bottom line. (Click to download full report and charts as PDF file.) Many agents say that while they value the brand recognition, training and techno...