Technology

How real estate agents will use ‘collaborative maps’ to help clients

Social mapping platform Citymaps raises $6 million

Citymaps, a “social mapping platform,” has unveiled a feature that lets groups of people create “collaborative maps,” and announced $6 million in additional funding.

The mobile app, which fancies itself as “Evernote meets maps,” lets users create collections of places, or personal maps, with searchable themes.

People can use the free app, which is available for Android and Apple devices, to do things like keep a running list of the best coffee shops in an area  or plot out places to visit on a road trip.

It’s not hard to imagine real estate agents using the app to reinforce their knowledge of neighborhoods and to help clients — particularly relocating buyers — better understand communities. They could share maps featuring local hotspots with prospective buyers, or plan out and collaborate on places to visit during a trip to town.

“Personal, collaborative maps offer new ways to present and preserve information in a visually compelling map platform,” said Paul Asel, managing partner at Nokia Growth Partners, an investor in Citymap’s latest funding round, in a statement.

Citymaps also plans to unveil a number of advertising opportunities for businesses, VentureBeat reports.

6 ways empowered agents embrace disruption to drive success
Using technology to generate leads and win listings READ MORE

The app says it’s available globally with over 80 million searchable points of interest across 750 different categories of places. Citymaps also claims to publish over 100,000 deals daily that are targeted to users based on their expressed interests.

Users get nudged towards places based on their expressed interests, “community inputs,” and recommendations from friends and “trusted sources.”

The founding round was led by Nokia Growth Partners, Coatue Management, Acadia Woods LLC and existing investors, and adds Paul Asel to the startup’s board.

Email Teke Wiggin.