The Zillow Rental Network now includes Trulia, giving the rental property marketers and landlords who advertise on the network access to Trulia’s monthly audience of 55 million unique visitors.

The Zillow Rental Network, which includes HotPads and Yahoo Homes, already claimed to have the largest rental audience on the Web. Currently, rental listings flow just one way — from the network to Trulia and not the other way around, Zillow spokeswoman Amanda Woolley told Inman.

While Zillow Group — the new firm that houses Zillow, Trulia and a handful of other brands Zillow owns — has plans to unify Zillow and Trulia’s for-sale listings into one database later this year, the firm hasn’t decided if it will create one network-wide pool of rental listings, Woolley said.

Trulia carries rental listings exclusively from Primedia Inc., operator of popular rental sites and, under an agreement the two firms signed in 2012.

Zillow’s competitors in the rental space include CoStar Group, owner of, which recently announced it’s throwing $100 million into an “aggressive” consumer marketing campaign this year. The campaign kicked off with a TV ad featuring actor Jeff Goldblum.

Editor’s note: Zillow Rental Network listings will flow to Trulia, but Trulia listings will not go to the Zillow Rental Network as a previous version of this story incorrectly stated.

Email Paul Hagey.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription