I’m a budget-conscious “bon vivant” who loves filling my place with cool people but couldn’t care less about filling it with cool stuff.

For me, chairs are places to sit, not home decor, and wine glasses are “meant to be occasionally broken.”

That’s according to Trulia’s Buyers-Diggs Test, one of the listing portal’s more creative content marketing campaigns.

The quiz, whose name is a play on the Myers-Briggs personality test, asks questions that playfully probe your homebuying preferences and then assigns you a homebuyer-centric personality type based on your answers.

Trulia debuted the questionnaire in early March to promote a new collaborative home search feature that allows homebuyers and renters to create shareable Pinterest-like “boards” of homes they find on the portal.

Questions of the Buyers-Diggs Test include “Where do you go after work?” (I chose “Spin class, a gallery opening — as long as I have options”) and “How often does the bathroom need to be cleaned?” (I chose “Only after it’s declared a toxic waste site by the State Department,” which is sort of true).

The quiz did a decent job sizing me up, accurately concluding that, “The suburbs would crush your soul, and you need that soul to sing karaoke.”

Listing portals have long used content to reel in new users from search engines. Zillow and Trulia both publish blogs covering celebrity real estate, tips and advice for consumers, and market trends.

By providing an interactive experience to consumers, Trulia’s “Buyers-Diggs” may represent the next generation of content marketing.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription