Elza Hayen: 'I want agents to create and fuel the digital bonfires we see when folks are passionate'

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“My goal is to make sure that my agents and my brand understand how Facebook works, how to use it and feel comfortable doing so,” says the director of interactive marketing for ERA Wilder Realty. “I want agents to create and fuel the online digital bonfires we all see when folks are passionate about their business, their community and each other.”