Marketing

Elza Hayen: ‘I want agents to create and fuel the digital bonfires we see when folks are passionate’

Social media all-star talks about free pizza and relationship-building

Age: 37 Years in real estate: Licensed since 2000. Growing up in a real estate office, it seems like a lifetime. Job title: director of interactive marketing, ERA Wilder Realty Inc. Location: Columbia and Charleston, South Carolina Hours per week spent on social media: Far too many to admit! Social media accounts: Facebook, Instagram, Twitter, LinkedIn, Google Plus, YouTube and Pinterest Target demographic: real estate industry members and consumers (millennials to baby boomers) Average number of posts per day: 15-plus a day (various networks) Which social channels do you work the most? I'd have to say that Facebook is where I'm most active. I spend a great deal on Instagram and Twitter as well. How many friends, likes and so on do you have? I have about 3,600 Facebook friends and 3,000 Twitter followers. I don't focus on these numbers so much. Does that number matter to you? To me, it's about quality, not quantity. I do track engagement,...