Technology

Coldwell Banker, Century 21 re-up with ListHub’s Real Estate Network

4 founding franchisors will continue sharing listings through growing network

Realogy franchisors Century 21 Real Estate and Coldwell Banker Real Estate have re-upped as members of the Real Estate Network, a program that lets brokers and multiple listing services send their listings to the national websites operated by franchisors and other real estate groups.

ListHub announced last week that the two other founding REN members — Re/Max and Realty Executives — had renewed their membership and that an independent brokerage network, Leading Real Estate Companies of the World, had joined.

Launched in 2012, REN was expanded last year to include public-facing MLS portals and mobile apps as a category of publisher.

Other REN members include Redefy, a franchisor with full-service, flat-fee brokerage affiliates in eight markets in four states, and the Houston Association of Realtors, which signed on to further its goal of expanding HAR.com’s coverage area to include all of Texas.

“Century 21 and Coldwell Banker’s participation in ListHub’s REN has helped each brand ensure they are providing homebuyers and sellers with the most accurate listings search experience possible when searching on their respective websites and mobile apps,” said Alex Perriello, president and CEO of Realogy’s franchise wing, in a statement.

In addition to operating REN, ListHub syndicates listings it receives from nearly 600 MLSs and 50,000 brokers currently to more than 150 publisher websites, including REN participants. Listings are distributed on a permission basis, with brokers picking and choosing which sites their listings will appear on.

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With REN, participants are required to provide their listings to other members of the network, and to display the listings of other REN members in any states where they have a brokerage or franchisee license.

On the syndication side of the business, ListHub — which is owned by realtor.com operator Move Inc., a News Corp. subsidiary — is scheduled to stop providing listings to Zillow and Trulia on April 7.

Email Paul Hagey.