Technology

Hatchbuck is marketing automation utility for smaller agencies

Program can streamline marketing efforts and control your messaging

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch In my effort to reach out into corners of the technology space that may appear dark or unreachable to real estate agents, I was referred to the oddly named but sleekly designed sales and marketing software called Hatchbuck. If Marketo is a "heavy wrench," then the Web-based Hatchbuck is the versatile multitool for marketing automation carried around in your front pocket. The sale Every marketing effort, and thus successful sale, started with "a contact." Naturally, if you can't mine them, you can't process them into a usable commodity. So Hatchbuck does that by fusing with a multitude of common contact sources such as LinkedIn and Outlook. If you're an Excel person, please stop reading. I'm kidding. You can import Excel contact lists, too. Actually, since Hatchbuck is targeted at small-business owners, they seem acutely aware of ...