Technology

Former realtor.com exec out for slice of neighborhood discovery pie

TownAdvisor.com not yet in the same league as TripAdvisor.com, HomeAdvisor.com

Former realtor.com executive Allan Dalton is back, having set his sights on taking a slice of the neighborhood discovery pie. It's potentially a very big pie -- Nextdoor, in its most recent round of funding, was just valued at $1.1 billion. But Dalton's new venture, TownAdvisor.com, still looks a little half-baked. In a promotional video and radio interview posted on the company's website, Dalton drops the names of established sites with familiar URLs -- TripAdvisor.com (travel) and HomeAdvisor.com (home improvement). On paper, TownAdvisor.com sounds promising, with Dalton staking out a mission to provide "a combination of aggregated and organic content that speaks directly to town, city and neighborhood selection." The site promises to connect users with real estate agents who are members of a "Real Estate Town Advocates Network." But pick a city at random -- Boise, Idaho, for example -- and the promised mix of "proprietary content, consumer-generated content, and caref...