Marketing

Zillow’s new Agent Finder misses the mark for consumers

Directory tool narrows the search by far too much

In a post published on Inman earlier this week, Matt Carter noted that Zillow has opened up a new frontier and that the agent-matching changes to Zillow's directory are a "boon" to the consumer. The press release stated: "Zillow announces the launch of Agent Finder, a new way for home uyers and sellers to search for, and find, a real estate agent based on their local expertise and reputation. Now, when a home shopper uses Zillow to search for an agent in a specific city or neighborhood, the most active agents, based on past sales, current listings and reviews over the past 12 months, will top the search results." Yet for much of the next day, there were some fast changes and modifications to this new system. Why? Because agents voiced some valid concerns, and Zillow listened to agent feedback. (Consumers can also filter agent search results by sales on Trulia, which Zillow acquired in February.) I would argue that Agent Finder has missed the mark rather drastically. Here...