Brokerage

Calling all independent brokers: Inman wants you to tell your story

New profile series targets indie brokers

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you an independent broker who’s carving your own path in the real estate industry?

Inman is launching a new profile series targeting indie brokers. We want to hear all about what you’re doing that sets you apart from everyone else — and why you’re traveling down an independent road.

Want to participate? Email the following to amber@inman.com:

  • A high-resolution head-and-shoulders photo of yourself.
  • A high-resolution photo of your office space.

And answers to these questions:

  • Why do you stay independent when there are so many great franchises to join?
  • When did you decide to launch your independent brokerage and why?
  • What factored into that decision?
  • Why did you think it was the right time and the right move for you?
  • How old is your brokerage?
  • What was the biggest challenge you faced in getting your brokerage off the ground?
  • What was the easiest part of getting your brokerage off the ground?
  • What’s your approximate agent-to-staff ratio?
  • Are you part of an independent brokerage network?
  • What’s the quirkiest thing about your firm?
  • Describe your office. Where is it located? What does it look like?
  • What kind of floor plan do you use?
  • How many agents and offices do you have?
  • How do you recruit new agents?
  • Where and how do you market your brokerage?
  • Do you have office parties? What are they like?
  • Describe your brokerage’s digital presence. Do you have a website? What publishing platform do you use? Are you active on social media? Which channels?
  • What would you say are the biggest advantages to operating as an independent brokerage versus as a franchised firm? What are the biggest challenges?
  • What sets your brokerage apart? What makes you different from your competition?
  • What’s the biggest business improvement you made last year? What’s the biggest improvement you have planned for this year?

Independent brokers: Send your responses and high-resolution headshot and office images to amber@inman.com.