Brokerage

Calling all independent brokers: Inman wants you to tell your story

New profile series targets indie brokers

Are you an independent broker who’s carving your own path in the real estate industry?

Inman is launching a new profile series targeting indie brokers. We want to hear all about what you’re doing that sets you apart from everyone else — and why you’re traveling down an independent road.

Want to participate? Email the following to amber@inman.com:

  • A high-resolution head-and-shoulders photo of yourself.
  • A high-resolution photo of your office space.

And answers to these questions:

  • Why do you stay independent when there are so many great franchises to join?
  • When did you decide to launch your independent brokerage and why?
  • What factored into that decision?
  • Why did you think it was the right time and the right move for you?
  • How old is your brokerage?
  • What was the biggest challenge you faced in getting your brokerage off the ground?
  • What was the easiest part of getting your brokerage off the ground?
  • What’s your approximate agent-to-staff ratio?
  • Are you part of an independent brokerage network?
  • What’s the quirkiest thing about your firm?
  • Describe your office. Where is it located? What does it look like?
  • What kind of floor plan do you use?
  • How many agents and offices do you have?
  • How do you recruit new agents?
  • Where and how do you market your brokerage?
  • Do you have office parties? What are they like?
  • Describe your brokerage’s digital presence. Do you have a website? What publishing platform do you use? Are you active on social media? Which channels?
  • What would you say are the biggest advantages to operating as an independent brokerage versus as a franchised firm? What are the biggest challenges?
  • What sets your brokerage apart? What makes you different from your competition?
  • What’s the biggest business improvement you made last year? What’s the biggest improvement you have planned for this year?

Independent brokers: Send your responses and high-resolution headshot and office images to amber@inman.com.