Marketing

Michael Gibbons: ‘Social media is not a thing for me; it’s part of my life’

North Carolina broker-owner talks favorite apps and platforms

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Age: 53 midcentury modern (vintage) Years in real estate: Licensed 2009 Company: Savvy and Company | Smart Real Estate. Nice People. Job title: Broker/Realtor, 
South of SouthPark Team (wife Rhonda)
“Bringing a smile back to real estate.” Location: Charlotte, North Carolina Hours per week spent on social media: Not enough. Have no idea … 10? Social media accounts: Facebook, Instagram, Pinterest, LinkedIn, 500PX and a WordPress site. Target demographic:
 Interesting, humorous/witty, smart, passionate people. Average number of posts per day: 
Rarely as many as the number of likes or comments I make on other people’s pages and posts. Probably eight to 10 a day on my own. Which social channels do you work more? For me, social media is narrative and insanely visual. I prefer Facebook, Instagram, LinkedIn, Pinterest, 500PX (my iPhone photography) and my WordPress blog. I make an effort to compliment and surprise with images. 
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