Marketing

Sebastian Barrett St. Troy on how smaller companies lack direction on social media

A social media expert on how to win friends and influence people

Age: 52 Years in real estate: 20-plus Job title: Realtor and market-ready ontologist Location: Austin, Texas Hours per week spent on social media: 14 Social media accounts: Ello, Google Plus, Facebook, Twitter, LinkedIn, Yelp, Houzz, Pinterest Target demographic: C-level executives, retirees and luxury market Average number of posts per day: two Which social channels do you work more? Twitter and LinkedIn. How many friends, likes and so on, do you have? 100-plus. Does that number matter to you? The number isn't important, but what matters is that the people I connect with actually interact and are interested in what I post. Do you ever give it a break? Yes, periodic breaks help give a renewed interest from time to time by those who see my posts. Does social help your business, and how? It helps by building relationships, arranges introductions I may not have otherwise, and helps get listings in front of other Realtors. Whatâ€...