Technology

Big brokerage’s new website helps it weather ‘Mobilegeddon’

First Team Real Estate spent $250,000 on new website, agent websites and intranet

Using highly affordable real estate website products can be quite tempting for brokerages, but some are still betting that dropping big bucks for custom designs and features will pay off. First Team Real Estate, which claims to be the largest independent brokerage in California and have 2,500 sales professionals, is one of them. The brokerage has unveiled a mobile-friendly website, websites for all its agents and brokers and a powerful intranet. They cost a pretty penny. "We spent a quarter of a million dollars specifically so that our agents have the best tools available today and that will continue to emerge available to help them serve home buyers and sellers," said Mark Hughes, chief operating officer at First Team Real Estate, in a statement. The new website helped First Team "breeze through Mobilegeddon," what some tech experts have dubbed a recent update to Google's search engine algorithm, First Team Real Estate said. The update elevated mobile-friendly we...