Technology

Realtor.com operator Move Inc. tweaks 3 products to boost lead conversion, response

Featured listing product Showcase Listing Enhancements, CRM Top Producer and lead-response tool FiveStreet get new features

Realtor.com operator Move Inc. has made tweaks to its featured listing product, Showcase Listing Enhancements; its customer relationship management platform, Top Producer; and its lead-consolidation and -response tool, FiveStreet. Move says these changes will help brokers and agents make deeper connections with homebuyer leads and streamline how they manage and respond those leads. Together, the updates "are the one-two punch that brokers and agents are looking for to help them close transactions," said Ray Picard, Move’s executive vice president of sales, in a statement. By paying for Showcase Listing Enhancements, brokers and agents ensure that they receive all of the leads off their own listings on realtor.com. The updates to the product announced today include: Alerts via text message when a new lead comes in. A phone and email address validation service to verify leads' contact info. A summary of search interests and images and descriptions of recently...