Marketing

What do you think of realtor.com’s new look?

A rebranded logo and new TV spot are shaking up the company's image

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Realtor.com operator Move Inc. has a new owner in News Corp. and yesterday it unveiled a revamped logo, color scheme and a new national TV ad.

What do you think of the change? Give your take on the new logo immediately below and the new TV ad further down.

RealtordotcomLogos

New realtor.com logo on the left, previous one on the right.

In one of realtor.com’s new national TV ads, unveiled yesterday as the first of several in the new campaign launching on May 18, actress Elizabeth Banks comedically sings the praises of the portal’s accuracy and timeliness.

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One of realtor.com’s new national TV ads.

Unlike the portal’s first-ever national TV campaign, which Move launched last spring, the above ad does not feature a Realtor.

“A strong realtor.com is vitally important and valuable for Realtors. It further promotes what a Realtor is all about. It makes that brand resonate with consumers,” said Move CEO Ryan O’Hara in response to a question about what was in the ad for Realtors.

National TV ad for realtor.com that Move unveiled last July.

Although Realtors do not appear in the first TV ad, the firm will continue to market the partnership between realtor.com and NAR, according to Andrew Strickman, Move’s vice president of brand strategy and chief creative.

As the official consumer website of the National Association of Realtors, Move operates realtor.com under an agreement that dates back to 1996.

Global media conglomerate News Corp. acquired Move for $950 million in November. As part of the deal, NAR gave up its seat on Move’s board of directors and relinquished its 1.92 percent stake in the firm.

Email Paul Hagey.