Marketing

Most readers love realtor.com’s new logo

A quarter say they miss the portal's previous, more understated brand

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Last week, realtor.com's brand received a bold new color scheme, trading in teal and gray for red and black, and most Inman readers said they loved the new look. Inman asked readers, "What do you think of realtor.com's new logo?" and a shade over two-thirds (66.5 percent) said they approved of its stronger look. However, a fairly large chunk (25.3 percent) said they missed the teal. Just 8.2 percent were in the middle. With 158 total respondents, the poll had a limited sample size, but it suggests that there's support for the changes that realtor.com operator Move Inc. and its relatively new owner, global media giant News Corp., are introducing to the official consumer website of the National Association of Realtors. Email Paul Hagey....