AgentIndustry News

Online portal serves as marketing bridge for referral partners

Vantage Production enhances VIP Customer Relationship Management system for loan originators who need to exchange co-branded marketing collateral and loan information with real estate partners

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Serving as a bridge between real estate professionals and their mortgage lending partners, Vantage Production LLC has added new capabilities to its VIP Customer Relationship Management (CRM) system, an automated marketing and sales solution for professionals engaged in marketing service agreements. The enhancement, called the Referral Partner Center, is geared toward mortgage loan originators who need to create co-branded automated marketing and content with their real estate partners. According to Vantage Production, it gives loan originators an online portal through which they can share client loan status updates and implement co-branded marketing. The center allows referral partners to check the transaction status of all loans they have referred to the lender via desktop, laptop and mobile devices. It also allows the partners to upload logos, photos, contact information and other items used in marketing collateral, provides co-branded materials for open houses and tracks th...