Serving as a bridge between real estate professionals and their mortgage lending partners, Vantage Production LLC has added new capabilities to its VIP Customer Relationship Management (CRM) system, an automated marketing and sales solution for professionals engaged in marketing service agreements.

The enhancement, called the Referral Partner Center, is geared toward mortgage loan originators who need to create co-branded automated marketing and content with their real estate partners.

According to Vantage Production, it gives loan originators an online portal through which they can share client loan status updates and implement co-branded marketing.

The center allows referral partners to check the transaction status of all loans they have referred to the lender via desktop, laptop and mobile devices. It also allows the partners to upload logos, photos, contact information and other items used in marketing collateral, provides co-branded materials for open houses and tracks the effectiveness of co-branded marketing efforts.

“Loan officers want help developing and maintaining high-performing referral relationships, and we know how essential these partnerships are to our lenders’ successes,” said Vantage Production CEO and President Sue Woodard.

“VIP’s Referral Partner Center makes growing these critical relationships far easier by enabling loan originators to give their referral partners an automated way to send their clients great marketing content and messages. Lenders benefit from significant increases in loan closings, as well as complete control over messaging for compliance.”

Established in 2003 as Mortgage Success Source, Vantage Production’s mission is to respond to the dramatic structural and regulatory changes in the real estate, mortgage finance and settlement services industries.

The company says that to date, its automated marketing content, sales and market advisory solutions have helped nearly 300 lenders and “tens of thousands” of loan originators succeed in a competitive environment.

Email Amy Swinderman.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription