Brokerage

How to establish loyalty within your brokerage

Check for warning signs of agents’ dissatisfaction and establish a support system

Better commission splits, according to a recent study by Inman, would motivate nearly half of participants to leave for a different brokerage. Yes, money matters, but creating a team-focused environment for your agents makes them want to work for your firm. Over half of the agents surveyed said they received no career mentoring from their brokerage at all. Everyone aims for more money, but educating and empowering your agents is an equally appreciated motivator. What a lack of compassion can do to your brokerage Successful agents have a competitive edge. If they don’t feel passionate about matching someone with their perfect home (better than anyone else can), they might be unhappy with the job -- or the company. This results in less business, potential negative client feedback and declining relationships with partnering real estate professionals. You don't want review sites slamming your business practices due to the lackluster performance of a few individuals. W...