With 1 out of every 2 people on the Internet logging in to Facebook each month, the social networking platform dominates all players. If you want your business to reach people online, then marketing on Facebook isn’t an option — it’s a requirement.

Learn how to make the most of Facebook marketing with a free Inman Select Live Audio webinar on June 2nd at 9am PT.


But if you’re still using Facebook like it’s 2013, then you’re missing opportunities while wasting energy and effort. Facebook has evolved dramatically since it became mainstream, and with that evolution, the strategies and tactics for businesses trying to reach their audience have completely changed.

It’s funny to say this, but there is an “old way” and a “new way” for businesses to use Facebook. The old ways are fast becoming obsolete … yet most of us are still using Facebook the “old way.”

In the old way, businesses used it as means to connect with their audience online as a social networking tool. In the new way, Facebook is a rich media delivery and advanced advertising platform.

5 ways Facebook has changed forever

Old way
New way
Focus on sharing content on Business Page to engage and attract audience
Focus on sharing content on your Business Page to impress and affirm your reputation
Focus on relevant content that would get delivered to Fan News Feeds
Focus on specific audiences on Facebook to deliver relevant content
Focus on creating a surplus of content for posting multiple times a day
Focus on creating meaningful content for posting multiple times a week
Focus on Reach, Likes and Shares (people who engage your post content),
Focus on Clicks, Conversion, and Actions (people who act on your post content)
Free promotion to Fans of your Business Page
Paid advertising to Customers (future and current)

Adapt or lose

There are plenty of people and companies complaining about how Facebook is no longer relevant, how businesses shouldn’t pay to promote to their audiences, and how they’re going to use a different social network. Those people will lose in the long run.

Just about every successful website, search engine (like Google), or social media site starts by giving away value to businesses for free or very low cost. This is to support the creation of an ecosystem of audience members and promotional partners.

But those same sites need to make money. They will give away value until the audience is large enough or valuable enough to charge advertisers a fee. It’s simple economics.

So unless you’re committed to always switching your marketing platforms to those not as successful as their competitors, then you have to adapt to the new environment. Otherwise, you’ll lose out on the business and opportunity it represents.

The solution

Adapting involves learning … learning about the new environment, new tools, new strategies, and new tactics in using Facebook Ads to make your way in the new business realities and marketplace in which we work.

Do you want learn how to implement the new strategies and tactics for using Facebook the “new way”? Then join us on Tuesday, June 2, for a live online training (webinar style) to learn the new rules of marketing on Facebook.

We’ll cover new content posting strategies and how it’s no longer about reach, clicks and shares.

We’ll also show you how to use Facebook’s powerful advertising platform for pennies on the dollar. We’ll even give you specific, effective, and real Facebook campaign examples to generate and promote business.

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