Realtors today are constantly writing. In fact, I would argue that every single person on social media is both a writer and a publisher. The obvious truth, though, is that despite the quantity of our body of work, Realtors are not trained writers. The grammatical horrors in the MLS are evidence.
Many of today’s real estate professionals are clueless about the mechanics of property taxation. But they shouldn’t be. It is an important part of the industry and another knowledge set that a skilled agent should possess. It can be a lasting added-value service to their clients and aid in maintaining repeat business.
Of all the marketing methods I have tried over the past 10 years, paid search has been the most effective way of getting me in front of my target audience. Here are five metrics that you need to be aware of when evaluating paid search campaigns.