Trulia has hired Selma Hepp as its new chief economist, plucking an accomplished researcher from the Realtor establishment to produce newsworthy analysis and engage the media on the listing portal’s behalf.

Hepp served as a senior economist at the California Association of Realtors (CAR) until June, according to her LinkedIn profile. Before that, she was an economist at the National Association of Realtors (NAR).

During her tenure at CAR and NAR, Hepp oversaw research and analysis of housing market and economic trends, surveys, and the impact of real estate-related regulatory and legislative policy, Trulia said in a statement.

Hepp will work to supply homebuyers with “key insights about the economy, housing trends and public policy,” Trulia said.

She fills a role that Jed Kolko, Trulia’s previous chief economist, vacated in February following Zillow’s acquisition of Trulia.

In a note announcing his departure, Kolko said that, even as part of the same parent company, his team at Trulia would remain “friendly rivals with Zillow.”

“They’ll continue to come up with research that will be different from Zillow’s and sometimes will kick their butts. (Yes, they know I wrote that),” he said.

Trulia spokeswoman Daisy Kong said that since the acquisition, “It was always the plan to maintain Trulia and Zillow as two separate consumer brands with two separate research teams under the leadership of two different chief economists.”

Kong added that, “Like Jed, we’re going to give Selma the same freedom to call it as she sees it and run as fast as she can.”

Chief economists employed by major online real estate companies, including and Redfin, can generate considerable media exposure for their firms, feeding analysis to reporters and appearing on television news shows and at events

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription