Brokerage

Franchisor United Real Estate raises over $25M to give real estate auction model a boost

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National franchisor United Real Estate is out to grow the prevalence of auctions in residential real estate -- and a $25-million cash influx should help the 4-year-old company meet its goal. The Kansas City, Missouri-based franchisor is an offshoot of the much older land and farm property franchise brand, United Country Real Estate, which has been conducting live property auctions for decades. United Real Estate has approximately 1,500 agents with 28 affiliates and five company-owned offices across the U.S.. It plans to leverage its rural cousin’s auction framework and bring it to residential real estate, the firm’s CEO, Dan Duffy, said. A United Country Auction Services listing. United Real Estate agents keep 100 percent of their commissions. They pay their brokers $65 per month for access to United Real Estate’s tech platform, plus a flat fee for each transaction that’s set by the brokerage. The per-transaction flat fee ranges from $295 to $895, according to Du...