How Elmspring is building the next killer real estate agent app

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Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers. The real estate agent you see hunched over her smartphone while sipping a mocha latte, swiping left and right, may not be searching for her next Tinder match. She could be using a new mobile gaming app designed to turn more of her Twitter followers into real estate clients. That's Jeff Walker's dream. His startup's mobile app will show agents their Twitter followers one at a time and provide suggestions for how best to engage each one. A follower comments on crime in a neighborhood? Send him a link to local crime data. Agents earn points they can use to unlock bonus features, such as relevant blog posts and tips for getting more followers. This is an example of how real estate entrepreneurs ar...