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Infographic: Why Internet leads could be ‘quicksand’ for your brokerage

Protect your brokerage's brand by being smart about Web leads

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Takeaways:

  • More leads per listing means conversion rates are down.
  • Avoiding “lead fatigue” is complex, but it influences agents’ job satisfaction.
  • Sphere of influence is the best lead generation method.

Moxi Works created an infographic examining how Internet leads might be affecting agent satisfaction and profitability. Here’s the scoop: