BrokerageMarketing

3 new ways to attract talent

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers. Takeaways: High-pressure recruitment tactics don't work as well as just genuinely being awesome. Authenticity matters to agents who are looking for brokerages. The three reasons that made agents want to be part of this brokerage. This year, our goal is to grow our team of full-time sales agents by five times. This type of explosive growth, even for a boutique brokerage, requires recruitment. Naturally, I dove into every webinar, training program, book and blog on recruiting agents that I could find. I certainly found out what I did not want to do: high-pressured coffee chats, aggressive "pop-bys" to open houses, overly zealous direct mail and trainings that were thin covers for a recruitment ...