Our new agents certainly appreciate our robust lead generation systems, desk space and training. But what sealed the deal for each of them might be unexpected. Here is what they said sealed the deal.
Realtors today are constantly writing. In fact, I would argue that every single person on social media is both a writer and a publisher. The obvious truth, though, is that despite the quantity of our body of work, Realtors are not trained writers. The grammatical horrors in the MLS are evidence.
Whether it’s a small-scale luncheon or a large-scale charity event, the name of the game with event marketing is engaging consumers and elevating your brand.
My husband and I founded Lanier Property Group three years ago with the (admittedly audacious) vision of changing the real estate industry for both our agents and our clients. Starting an independent real estate brokerage is not for the faint of heart, but if you’ve got the guts, it might just be the best thing you’ve ever done.