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  • There are many apps that real estate professionals can utilize.
  • Open Home Pro and MailChimp can help you collect and manage your contacts.
  • Hostt, Hootsuite and Yoast will help make having an online presence easier. 

While navigating the Internet, you might find yourself overwhelmed with the amount of digital marketing tools available for real estate professionals.

Nevertheless, there is unquestionably major perks to using technology to help you take your business to the next level. You might wonder, how much does it cost? Will it work for my business? Will it help me close more deals? Will I be able to understand how it works?

To help make your already frantic lifestyle a little less hectic, check out these five digital marketing tools that aim to help your business grow.

1. Open Home Pro

Open houses are a great way to gain exposure to potential buyers and to capture new leads. Nonetheless, they can get a little chaotic at times and, therefore, require some organization.

Open Home Pro, is an app that allows real estate agents to run their open houses via an iPad and collect leads. This application is totally free, has a lot of great tools and best of all, is easy to use.

2. MailChimp

Email marketing is an effective way to communicate with your clients and contacts. Therefore, it should play a big part in your marketing strategy, which is why you should take full advantage of MailChimp.

MailChimp dashboard

MailChimp dashboard

The software allows you to design and send targeted emails easily, create subscriber profiles and track the success of your newsletters.

You can even send 12,000 emails a month to a list of up to 2,000 subscribers with MailChimp’s Forever Free plan.

3. Hostt

Hostt is truly a gem of a tool. It is the perfect Web hosting solution because it allows you to simply and cheaply host your website. It charges its customers $14 for a domain each year.

Part of the cost pays for hosting your WordPress site for free. It also can install WordPress, Joomla and many other CMS solutions automatically.

4. Hootsuite

A strong social media presence is a must for modern-day real estate professionals. Indeed, social media marketing is effective to generate leads, build relationships and raise brand awareness.

Hootsuite scheduling on mobile

Hootsuite scheduling on mobile

However, posting consistently on different social media channels can be a time-consuming task. For the time-poor, Hootsuite is a great solution.

The social media dashboard enables you to manage and schedule posts to multiple social media channels such as Twitter, Facebook, LinkedIn, Foursquare and more — all from one place.

5. Yoast

Free WordPress themes are the perfect way to get your blog or website off the ground. Not only is it free and easy to use, but you can also customize it to fit your needs.

To get the most out of WordPress, you’ll need to get the Yoast WordPress SEO plug-in. It offers everything you need to optimize your site by providing you with features including a content analysis function and automatically generated XML site map.

These are just five of many useful tools available for real estate professionals. What would you add to our list?

Estelle Clairoux is the digital marketing director at Hey Mr. Digital Media ( You can follow her on Twitter @estelleclairoux or on LinkedIn.

Email Estelle Clairoux.

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