Technology

ReaLync’s virtual open houses viewable to 1,000-plus buyers

Video streaming app will let listing portals, brokerages host live walk-throughs

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers. Takeaways: "Virtual open houses" can boost the number of leads generated by open houses. Listing portals and brokerages will be able to embed virtual open houses on their websites later this year. Real estate-focused features may make ReaLync worth paying for, even though other live video streaming apps are available for free. Real estate agents can now theoretically walk an army of prospective buyers through listings in real time. ReaLync has released an updated version of its live video streaming app that lets agents host "virtual open houses" that can accommodate more than 1,000 people, an order of magnitude higher than its previous capacity. The update magnifies the potential...