Build a strong broker culture and agents will flock

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

SAN FRANCISCO — Agents are the lifeblood of a real estate brokerage, and smart firms think carefully about how to recruit and retain them. Leaders from three successful real estate firms shared their secrets at an Inman Broker Connect panel today and had one takeaway: Build a good culture and agents will come.