Brokerage

Build a strong broker culture and agents will flock

Happy, productive agents attract others to their firms

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Enjoy the Connect experience from your computer, laptop or tablet! Watch Connect now. Takeaways: Broker culture is key to recruiting agents. Happy, productive agents attract peers to their firm. Brokers should have training and support systems in place if they want to recruit agents successfully.  SAN FRANCISCO -- Agents are the lifeblood of a real estate brokerage, and smart firms think carefully about how to recruit and retain them. Leaders from three successful real estate firms shared their secrets at an Inman Broker Connect panel today and had one takeaway: Build a good culture and agents will come. Charles Moore When a firm shifts when necessary and has a strong support network, its agents are happy, productive and will attract other agents, said Charles Moore, president and CEO of San Francisco Bay Area-based McGuire Real Estate. "The best source of finding new agents is our agents," he said. That's even with a full-time "Mr. Woo," whose job i...