Technology

The art of real estate lead conversion

Reach out to leads 6 times to close them and other insider tips

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways: Consider texting leads; people rarely delete texts and may reach back out even if you don't reach them right away. Reach out to leads six times; it often takes that many contacts to land a client. Vary up cold-calling blocks; different people are available at different times. SAN FRANCISCO -- Real estate brokers and agents hunt for leads far and wide, but converting them is where they make their money. Kimberly Fell, an agent with HomeSmart Realty West; Wendy Forsythe, executive vice president of Carrington Real Estate Services; Tim Heyl, CEO of The Heyl Group and Phone Animal; and Scott Segall, an agent at Douglas Elliman Real Estate, discussed the art of closing on a panel at Inman Connect San Francisco: Best Way to Convert Leads #icsf panel @timheyl @brandWendy Kimberly Fell Scott Segal pic.twitter.com/nR0w5lMPMG— Paul Hagey (@InmanHagey) August 6, 2015 Calling expireds, @timheyl could get a good lead every 5 calls. Neighorhood lists, more l...