Zillow, Trulia and Taking advantage of the portal wars

The key to lead conversion is to respond within 5 minutes

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York


  • The key to converting a lead from Zillow, Trulia or is to respond in 5 minutes or less.
  • Leads from Zillow and are more transaction-ready than leads from Google AdWords.
  • Never throw a lead away.

SAN FRANCISCO — While the industry is torn on what to think of Zillow, Trulia and, some agents are staying above the fray and using the portals to do what they do best: sell real estate.

Vikram Deol of The Deol Group, Adriana Plut of Alain Pinel Realtors and Kevin Markarian of Marker Real Estate shared how in a conversation with Joseph Rand of Better Homes and Gardens Real Estate Rand Realty at Inman Connect today:

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Email Andrea V. Brambila.