Zillow, Trulia and realtor.com: Taking advantage of the portal wars

The key to lead conversion is to respond within 5 minutes


  • The key to converting a lead from Zillow, Trulia or realtor.com is to respond in 5 minutes or less.
  • Leads from Zillow and realtor.com are more transaction-ready than leads from Google AdWords.
  • Never throw a lead away.

SAN FRANCISCO — While the industry is torn on what to think of Zillow, Trulia and realtor.com, some agents are staying above the fray and using the portals to do what they do best: sell real estate.

Vikram Deol of The Deol Group, Adriana Plut of Alain Pinel Realtors and Kevin Markarian of Marker Real Estate shared how in a conversation with Joseph Rand of Better Homes and Gardens Real Estate Rand Realty at Inman Connect today:

Email Andrea V. Brambila.