Don Matheson: ‘If you can make your business social, it’s way more fun’

Comedian prank calls and far-reaching organic post discussions with a social media all-star

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What's your craziest social media-related story? A British comedian named John O’Sullivan called me in May after seeing The Matheson Team’s Twitter page. He called looking for a $6 million home, probably thinking it would shock me, but I just had a normal conversation with him like he was any other buyer. About 20 minutes into the conversation, he asked me to download Periscope. As it turns out, I was live on his prank show and he ended up just chatting with my team and me because he said I was too nice to prank. A special hello to all of the British Twitter followers we ended up with during the broadcast. What actions do you take that have gotten the most results? I don’t think there’s one action. It’s all about continuous action and sticking to the plan, which is consistent posting of original and relevant content. Is this more about "social" or about business? When you’re in the sales industry, if you can make your business social it’s way mor...