Rentals

Leasing is top priority for apartment managers

Sustainability and green building rank relatively low in importance for real estate managers

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways: Marketing leasable space is considerably more important to apartment managers than overseers of office buildings. More than 80 percent of apartment managers ranked marketing and leasing functions as an “important” or “very important” aspect of operations. Hiring, staffing and employee engagement/retention is also more important for apartment managers, as employee turnover tends to be higher in the industry. Marketing leasable space is considerably more important to apartment managers than overseers of office buildings. A recent study conducted by the Institute of Real Estate Management (IREM) found that more than 80 percent of apartment managers ranked marketing and leasing functions as an “important” or “very important” aspect of operations. This includes not only developing and implementing marketing and leasing plans, but also implementing resident retention plans and developing social media and reputation management strategies. Hi...