Takeaways:

  • Pro.com has launched Premier Home Services, which gives agents branded versions of the site and insight into how their contacts use it.
  • The service is free for real estate agents now.
  • A handful of startups also have products to help agents stay in touch with their spheres around home-related services.

In addition to a headshot-emblazoned fridge magnet or an “it’s a great time to sell” coffee mug, real estate agents can now connect with clients around home services with a new service from Pro.com.

With the firm’s new Premier Home Services offering, agents give clients and leads a branded version of Pro.com’s site where consumers can find home maintenance professionals, get estimates on home projects and connect with home improvement professionals.

Agents get access to a back-end dashboard where they see how their contacts use the site, alerting them to actions that may indicate a contact is looking to sell.

Dashboard

Premier Home Services agent users get access to a dashboard, showing how their contacts use their branded Pro.com site.

The year-old Pro.com joins a host of other startups that help agents connect with their spheres around home services-related vendors, including Dizzle, HomeKeepr, HouseCall and OwnerAide.

The service is currently free to agents, but Pro.com has plans to roll out a premium version sometime in the future.

Pro.com, which makes its money off of commissions home services professionals pay for business it delivers, is part of a burgeoning online home services-related industry. The firm has raised $17.5 million.

Competitors Houzz.com and Porch.com have raised $166 million and $65 million, respectively, but haven’t rolled out products specifically for real estate agents yet.

Email Paul Hagey.

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