• Agents can sign up with AgentPair to answer questions from buyers and sellers via text message. 
  • AgentPair also offers a “showings on demand” app and text messaging-based contact storage tool. 
  • Real estate tech is increasingly harnessing text messaging to connect agents with consumers.

“What’s my home worth?”

“How do I make an offer on my neighbor’s home?”

“Should I remodel my kitchen to get top dollar for my home?”

These are the sorts of questions that often seed relationships between agents and consumers.

AgentPair, the provider of a “showings on demand” mobile app, is now offering the opportunity for agents to answer more of them via text message, marking one of the latest efforts to convert text messaging into a real estate lead generation tool.

Consumers can text their buying or selling questions to 949-438-2767 for quick answers from real estate professionals, including agents. Agents and other real estate professionals can sign up to receive those questions by texting “#agent” and their specialty, such as “first time homebuyers” or “VA loans,” to the same number.

Promotional image of AgentPair's consumer-targeted text-messaging service.

Promotional image of AgentPair’s consumer-targeted text messaging service.

“Each one of our partners has a unique value proposition (or niche: first-time buyers, luxury, etc.) and our goal is to index those specialists who can provide a consumer with an answer that inspires confidence,” said AgentPair CEO Clark Giguiere.

The service is free for both agents and consumers. Agents must sign up for an AgentPair account and fill out a complete biography with their phone number to be eligible to receive questions. Consumers who use the app are asked to rate whomever they engage.

The service adds to AgentPair’s list of agent offerings. Its flagship product is one of a growing number of “showings on demand” mobile apps, which let consumers request showings much like you can request drivers on the ride-hailing app Uber.

Part of the purpose of AgentPair’s consumer-targeted text messaging feature is to transition prospective buyers asking questions through the feature to AgentPair’s “showings on demand” app. The service sends a link to that app when consumers request showings.

AgentPair also recently unveiled a service that lets agents send text messages to store new contacts and get reminders.

Both features illustrate what appears to be a growing focus among real estate technology firms on harnessing the ubiquity of text messaging to connect agents with consumers.

Virgent Realty, a technology-fueled brokerage in Atlanta, Georgia, recently began providing on-demand home valuations via text message, while Riley is letting consumers request listing results and showings via text message.

Email Teke Wiggin.

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