OpinionBrokerage

Antidote to industry fears about Zillow: Be proactive

While some cause the need for change, others avoid it entirely

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways: Zillow's proactive strategies are what's keeping the industry on edge and causing change. The questions you should be considering so that you are the game changer in your market. The negative feedback about change makes us sound weak and scared as an industry. By now you've heard all the commentary about Zillow's acquisition of dotloop. Good for Zillow -- its proactive strategies are what's keeping the industry on edge and why it's clearly operating from a position of strength. We've been working and consulting with brokerages for a long, long time and constantly hear things like: "My agents won't like this." "My managers don't think this will work." "My competition will take advantage of that move." "I don't want to be the first company in town to adopt this new technology." Change is good. Zillow has been forcing change for years. This acquisition is just another potential change. Could it be positioning for something bigger? Maybe, may...