Brokerage

Real estate franchising grows — but not without indie brokers

Unaffiliated brokerages are playing franchise game, too

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways: The percentage of independent firms dipped this year from last, but the large national franchisors didn't necessarily pick up the slack. Many large independent brokerages operate their own franchise networks. The percentage of agents at franchise and independent firms increased from 2014 to 2015. After surfing a rising wave over the last decade, independent brokerages lost ground to franchisors in 2015. That's according to this year's National Association of Realtors Profile of Real Estate Firms, which shows that 81 percent of all firms are independent, a 1 percent dip from 2014. Although the indie boom may have crested, large national brands haven't necessarily picked up the slack -- because unaffiliated brokerages are playing the franchise game, too, especially large ones. Six of the the nation's 11 largest independent brokers by number of transaction sides in 2014 have franchise wings, for example. (That's not including the nation's largest bro...