Russ Perna: ‘I’d like to see the whole industry working together to make transactions smooth, easy and transparent’

Tech guru talks about how technology has changed the real estate industry and how he hopes to continue that trend

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Russ Perna is the senior software architect for Better Homes and Gardens Rand Realty. What's your favorite part of what you do? I really enjoy the challenge of programming. In many ways, my job is to come up with things that shouldn’t be able to work and then find a way to make it happen. I find it really rewarding to create something tangible from an idea. Especially when those things can help agents and clients. How did you end up in real estate tech? Luck! I stumbled upon an open position at Rand Realty and it struck my interest. I had been working as a Web developer in the lighting industry, but I was looking to change things up. I just so happened to catch this break and I haven’t looked back since. The really cool thing about real estate tech, and what piqued my interest when I found the job opening at Rand, is that there’s a lot of room for innovation. What aspects of real estate are you trying to make better? Please be specific. I've always wanted ...