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Digital marketing pros dish on best practices

Get the inside scoop from powerhouses who presented at an Inman Connect panel

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways

  • Get the slide decks from the popular Digital Marketing Workshop at Inman Connect.
  • Digital marketing success requires attention to key elements: branding, organic and paid traffic acquisition, conversion and retention.
  • Marketing experts recommend taking a holistic approach to a digital presence for best results.

One of the more popular sessions of the recent Inman Connect conference in San Francisco was the Digital Marketing Workshop, featuring marketing experts Chris Scott, Katie Lance, Seth Price, Jessica Swesey and Audie Chamberlain.

From branding to digital PR, content marketing to conversion optimization and Facebook ads to local SEO, the workshop took attendees through the ins and outs of what successful digital marketing looks like.

Sharing strategies, tactics and powerful case studies, the workshop provided actionable takeaways that can be put into practice to make an immediate impact on your digital marketing results.

If you didn’t make the session or want to review your notes, the leaders of the workshop generously provided access to their slide decks below.

Have questions or want to know more about digital marketing? Leave a comment for Chris, Katie, Jessica, Audie or Seth below.

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Jessica Swesey, Get Your Story Straight

 

Chris Scott, How to Get Predictable Leads and Business Using PPC

 

 

Audie Chamberlain, Digital Public Relations Success Strategies

 

Katie Lance, Organic Traffic Strategies

 

Seth Price, Your Website … A Neglected Goldmine

Seth Price Inman Presentation